Start by gathering the information while the item is in front of you. Take photos, find the model label if one exists, measure anything where fit matters, and note flaws you would want to know about as a buyer. Writing from those facts is faster than trying to remember them later.
Start with a title that identifies the item
The title should let someone recognize the product in a quick scan. Put the most useful identifying details first: item type, brand, model or size, and a meaningful feature. Leave out strings of adjectives that do not help a buyer search or compare.
- Useful: Whirlpool 4.5 Cu. Ft. Top-Load Washer
- Useful: Solid Wood 6-Drawer Dresser, 58 Inches Wide
- Weak: AMAZING MUST-SEE DEAL — WON'T LAST
Avoid calling an item vintage, antique, rare, or a specific material unless you can support that description. If you are uncertain about the model, leave it out rather than guessing.
Put the buyer's practical questions in the description
A useful Facebook Marketplace description does not need to be long. It needs to answer the predictable questions in an order that is easy to skim.
Identify what is included
State the exact item, brand and model when confirmed, relevant size or capacity, color or finish, and included accessories. For electronics, mention the charger or remote only if it is actually included. For furniture, dimensions often matter more than a long style description.
Describe condition without hiding the bad parts
Use plain language: working, untested, repaired, scratched, stained, missing a part, or showing normal wear. Explain known defects and show them in the photos. “Good condition” means little if the next photo reveals a deep scratch that was never mentioned.
Set pickup and delivery expectations
Give a general pickup area rather than a private home address. Say whether the buyer needs help loading, whether the item can be disassembled, and whether delivery is available. If delivery costs extra or only covers a limited distance, make that clear before arranging a time.
Use a price you can explain
Check comparable local listings where possible, but remember that an asking price is not proof an item sold for that amount. Account for condition, completeness, local demand, and how quickly you want the item gone. Decide before posting whether the price is firm and what offer you would realistically accept; your private minimum does not belong in the public listing.
Take photos that answer questions
- Use a clear, well-lit first photo that shows the whole item.
- Photograph the front, back, sides, controls, labels, and included accessories.
- Show scratches, dents, stains, or missing pieces instead of framing around them.
- Clear distracting clutter when practical, but do not edit away condition problems.
- Keep serial numbers or private paperwork out of public photos.
Example of a clear Marketplace listing
Example
GE 7.2 Cu. Ft. Electric Dryer — White
GE electric dryer with a 7.2 cu. ft. capacity. Controls, heat, and drum were checked before listing. The dryer has light scratches on the top and a small dent on the lower-left side; both are shown in the photos. Power cord is included.
Approximately 44 inches high, 27 inches wide, and 29.5 inches deep. Please confirm the dimensions and electrical connection will work for your space.
Pickup near the north side of town. Buyer will need a suitable vehicle and help loading. Delivery is not included. Asking $225.
Notice what the example does not do: it does not promise a warranty, claim professional testing, or call the dryer “like new.” It gives the buyer enough information to decide whether to ask the next question.
Check the listing before it goes live
- Does the title match the item in the photos?
- Are brand, model, measurements, and included parts accurate?
- Are every known defect and any untested functions disclosed?
- Is the asking price correct?
- Are pickup, delivery, payment, and loading expectations understandable?
- Did you remove private information from the text and photos?